Social and Digital Media Management
For the past decade, I have worked as a full-time digital content creator, curator, and manager, developing engaging content and increasing ROI for the brands I’ve worked for.
Content Management and Strategy
I strive to provide brands with high quality social and digital content management and strategy, using best practices and a diverse set of CMS tools.
WWE Network/Peacock
In my role as a Content Curation Editor at WWE, I worked with a team of editors who curate video assets from WWE’s vast video library as seen on the WWE Network internationally and WWE content on NBC Universal’s Peacock in the United States. This included writing and editing thousands of front-facing episode synopses, programming thematic carousels, and ensuring product quality was consistent across all available platforms.
Mormon.org
For more than six years, I was the social media manager for the proselytizing and marketing department of the Church of Jesus Christ of Latter-day Saints, formerly known as Mormon.org, now ComeUntoChrist.org. I led the social media efforts for large-scale global campaigns like “I’m a Mormon,” “Light The World”, and the organization’s response to The Book of Mormon on Broadway. These campaigns reached tens of millions of social media users across platforms like Facebook, Twitter, YouTube, and Instagram, increasing awareness and favorability of the organization on a global scale.
Bipolar Brain Dance
I am currently the social media strategist for Bipolar Brain Dance, a mental health blog that has been featured on NPR’s Morning Edition, building the brand and its global audience.
Non-profit Consulting
I advise non-profit organizations throughout the Eastern United States and Canada on social media strategies, content, and policy development / implementation.